About
I come from the inside. Rider, passionate, then entrepreneur in action sports. Not a consultant who read a market report — someone who built within it.
The journey
Co-founder & CEO. Social app for riders — tricks.social. Identity, community, tech, go-to-market. Built from scratch over three years.
The project stops. What I kept: patience, rigor, the weight of execution, and the conviction that a product alone is not enough — you need a system.
Creation of the innovation hub for action sports. Watch, resources, connections between players.
The ecosystem takes shape — tech studio (Unslash), media (InPulse), field products (VRSVS), hybrid human + AI team.
I support action sports brands, events, startups and organizations in their digital strategy. From the inside.